Since there’s been an influx of new readers (thank you!), I thought I would take the time to re-introduce myself.
My name is Tatum Dooley and I’ve worked in the art world for more than a decade—primarily as an art writer, but I’ve also dabbled in art tech, curating, and art fairs. I feel strongly about contemporary art. I now work with artists and galleries to help them with communication and PR strategies. I find the market and business dynamics endlessly fascinating, and I try to break down the opaqueness to make it less intimidating. I love artists and think we should all find ways to support them—if not collecting their art, then posting and talking about it.
I live in Toronto with my husband, Keiran, who’s an artist and informs and challenges a lot of my ideas about art. You’ll hear him mentioned every once in a while (here’s a link to his work). We have a cat and the start of an art collection I’m very proud of.
You can always reach out to me at tatum@artforecast.info. You’ll find I’m receptive to both criticism and praise.
Here are recent articles I’m proud of:
The one that got away
A couple of years ago, I stayed in Litchfield, Connecticut, for a period of time. My husband was doing a residency at a historical Marcel Breuer house, the only modernist house in a sea of colonial-style New England houses with shingles and candles in the windows.
“welcome to the entire history of art”
I spend a lot of time on Reddit. This feels a little revealing to admit, although it’s come a long way from its edgier beginnings (which I was also there for). Reading other people’s thoughts, arguments, and problems has always been compelling for me as someone who is naturally curious.
A rotating gallery model in NYC
I’ve heard it takes three years to make a profit as an art gallery. Three years is a long time to go without consistently being in the black, especially for a business with many costs, including high rent, shipping, and travel to art fairs.
Art through the eyes of Yelp
The impulse to review something like the Sistine Chapel or the Louvre has a unique charm. Reviews often reference the ungraspable feeling of being in front of great art— “words can’t do it justice,” “breathtaking,” or “once in a lifetime.” Sometimes, they complain about long wait times and ticket prices. There is a fundamental desire inherent in art to…
Some art thoughts this week:
Yesterday, I hopped around Toronto for a few Design TO events—notably a design exhibition at the artist-run centre, the plumb, and Dennis Lin’s open studio. I want to get more into design. I chatted with a few people about how design and art intersect. Artists are making furniture, and furniture is considered art. Fully-support. Imagine having a beautiful art collection surrounded by ugly chairs? It would dilute the collection. We’re running out of wall space, so I want to start buying objets.
Luc Tuymans modelled for Yohji Yamamoto’s Fall 2025 menswear show in Paris. “What you saw were ordinary artists, singers, and painters—they are always attractive,” Yamamoto said. Carla Arocha walked alongside Tuymans for a lap of the runway, a true power couple. Having artists walk the runway is always a fun choice. For Yamamoto, it proves that everyone looks good in his clothes.
This IG video of Nicole Eisenman's sculptures being washed was so satisfying to watch—a great example of social media done right by the Nasher Sculpture Centre. People want to see the inside world of museums and artist studios. When I went last month, the sculptures weren’t out; I was so disappointed.
Applications to the Art Market Mentors project via ArtNet are due at the end of January. I would love to hear if anyone has done this or is applying as a mentee or mentor! I find the topic of mentorship interesting and almost completely lacking in the art world. When I was younger, I always bemoaned the fact that I didn’t have a “mentor.” I now realize that all my friends are my mentors—it’s not as official as a mentorship program, but I lean on them to guide me and help me make decisions.
Last month, I asked readers to weigh in on the 2025 Art Forecast Reader Survey. I’ve been slowly incorporating some of the feedback I received—such as shorter posts and more criticism. I was also surprised that most noted the “link round up” style of this newsletter was not preferred. Sorry to them for today’s newsletter, which is precisely that. The survey is still open, so feel free to weigh in.
A small side note: I usually send the newsletter out on Thursday or Friday, but I had awful writer's block. Hence why it’s being sent out on Sunday! Whoops.
I miss design to so much! I believe I’m still an ambassador! I find it’s such a great show for curators who want to discover amazing young designers, since most young designers everywhere else are priced out. Really love the people running that offsite, and enjoyed your newsletter!
Hello Tatum, I'm enjoying your Art Forecast. I did an installation of my painting series (10) 'Hot Loops' at Saks Fifth Ave. This was in the 5 large windows on Yonge St. in 2019. It was a terrific experience and the installation was up for 2 months. I can send you some picts. if you like: alanneider_art, Best, Alan